Adobe Campaign allows you to plan marketing campaigns in which you can create and manage different types of activities: emails, SMS messages, push notifications, workflows, landing pages. For example, you can drag a Text & Personalization (Campaign) component and add personalized text. You can enter a new name and edit the identifier. From the Test profiles dashboard, click Create. User. Here from the homepage of Adobe Campaign Standard, I see the different cards for quick access to various tools within Adobe Campaign Standard. Assign a label to it for easy selection later. 1. Create a marketing plan, programs, and campaigns. 1. See Adding fragments and content components. Community. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign Standard. The video guides you through an exercise that you can follow along in. Quick links. Related topics: Adobe Campaign Help and Support options; Adobe Campaign Software Distribution; Adobe Experience Cloud Support and Expert sessionsAdobe Campaign V8 tutorials. Learn how to use rich customer data to create, coordinate, and deliver dynamic campaigns - through email, mobile, offline channels, and more. Whenever you reach out to Adobe Customer Care team, you need to provide the version number and build number of your Adobe Campaign client console and application server. The first step to ensure your success with Adobe Campaign is to understand your tools and. So as you know Campaign standard already provides some seed values, some test profile values in that particular table. 31% higher open rates and saw 101% more clicks than non-segmented campaigns. Use Campaign to: Drive personalization and engagement through a single accessible view. This video will show you how to create and. Boost engagement, drive conversions, and. In the General tab, modify the Internal name to avoid duplicates during package exports. This multi-part tutorial walks through the implementation of a React application for a fictitious lifestyle brand, the WKND. Adobe strongly recommends to use the Adobe Experience Platform Mobile SDK by configuring the Adobe Campaign extension in the Data Collection UI. Some of them are built-in when installing Campaign, and others can be added manually when needed. To get started, select the Programs and Campaigns card from the Home page. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and. Using content manager in a delivery lets you offer input or selection fields to the operators in charge of content creation. Explore the Adobe Campaign user interface. In this article, Christian shares his best practices to help Adobe Campaign practitioners unlock and accelerate the digital consumer transformation and a better experience for their customers. Introduction to Adobe Campaign; Install and set up the Adobe Campaign Client Console; Explore the Adobe Campaign user interface; Manage marketing campaigns; Create a marketing plan, programs, and campaigns; Create event triggered campaigns; Profile. Create an In-App delivery within a workflow. Then click on Contacts on the left hand menu bar and select a contact. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. To configure a service: From the advanced menu Profiles & audiences > Services via the Adobe Campaign logo, add a new service or select an existing service. Reach out to the Adobe consultants or technical administrators to learn more about retention or if you need to set retention for custom tables. Adobe Campaign Classic V7 - Tutorials; Get started. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard. Learn how to create a cross-channel campaign using email. Experience Manager tutorials. This process calculates the target population and prepares the personalized message. Adobe Campaign includes a workflow module that empowers you to orchestrate the full range of processes and tasks across the different modules of the application server. Last update: 2023-09-26. AEM Tutorial for Beginners. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. bat. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Select from Adobe tutorials and training across Adobe. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. Adobe Experience Platform Tutorials. For publishing from AEM Sites using Edge Delivery Services, click here. This is the first screen you will see when you access your Adobe Campaign Standard instance. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Learn how to connect Adobe Campaign with Adobe Experience Manager to manage email delivery templates, assets, and forms in Experience Manager. Understand the main Adobe Campaign Classic user interface and shows you how to navigate the main functionality. Documentation Campaign Classic v7 Tutorials. Use Campaign to: Drive personalization and engagement through a. All proofs targeting the profile will be sent to this email address, rather than to the one defined in the database for this profile. To create seed addresses in a transactional message, follow the steps below: In the transactional message template, click the Seed addresses tab. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Introduction to Adobe Campaign. Click Save to create the task. Experience. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Go to the Campaigns tab and select Campaigns from the side panel. This video explains how you can test your email messages using Profile Substitution. Aside from native email - editing capabilities, Adobe Campaign is - integrated with Dreamweaver to streamline email creation and iteration as well as Adobe Experience Manager, to create an author - multi-lingual continent scale for the world. Adobe Campaign Standard; Get started. Enhancing the customer experience means understanding customers, anticipating their next move, and delivering personalized experiences at the right moment. Rename the plan. Created for: Beginner. I will name my Campaign, Birthday Offer Campaign. User Guide. How to configure and operate a task is detailed in Campaign Classic v7 documentation. Create a marketing plan, programs, and campaigns. This comprehensive graphical environment lets you design processes including segmentation, campaign execution, file processing, human. Marketing departments produce delivery templates to standardize the creative look and feel, in order to be quicker in executing and launching campaigns. Learn how to create a marketing plan, program, and campaign, set properties for a campaign, and understand how to use the schedule. Welcome to Adobe Campaign. About Campaign-Experience Manager integration; Configuring the Campaign-Experience Manager integration; Creating an email content in Adobe Experience Manager; Creating a Campaign form in Experience Manager; Creating a multilingual email with the Adobe Experience Manager integration; Campaign and Target Learn how to download and install the Adobe Campaign Client Console, create and manage your connections to multiple environments, and to verify access to the Adobe Campaign Client console. It includes a self-serve way to access the history of data to help answer questions such as, what happened to an object? Who did the last. Workflows can be used in different contexts, as for example: Technical processes such as database cleanup, recovering tracking information, etc. Integrating dynamic content in an email: discover the basics to get started with the integration between Campaign. Access to the installation folder in which the console is installed should be limited to the intended user. AEM Forms 6. Learn how to connect Adobe Campaign with Adobe Experience Manager to manage email delivery templates, assets, and forms in Experience Manager. Adobe Campaign Classic V7 - Tutorials; Get started. New Experience Manager tutorials and courses. The content integration and how easy to create effective sales reports on this Adobe platform is perfect. Optimize design and delivery with AI-powered emails. 1, the authentication process to Campaign v8 changed. In this video, we will create a cross-delivery workflow in a campaign. Our first task for setting up the integration is to install the AEM integration package for Adobe Campaign. The software helps maintain and organize data around each lead and avoid data problems such as duplicate contacts or non-standard formats. In this article, Christian shares his best practices to help Adobe Campaign practitioners unlock and accelerate the digital consumer transformation and a better experience for their customers. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Here are the steps you can take to become a political campaign manager: 1. Learn how to connect Adobe Campaign with Adobe Experience Manager to manage email delivery templates, assets, and forms in Experience Manager. You can create an email within a campaign. Introduction to Adobe Campaign. Last update: 2023-07-31 Topics: Overview Step-by-step guides Get started with Adobe Campaign by consulting our intuitive step-by-step guides. This course will teach and familiarize you with the platform, user-interface, and program architecture so you can manage users. We cover topics such as setting up an environment, setting up operators, technical workflows. And from this window, provide a label of the new Campaign. Quick links. Once you have started creating a workflow type marketing activity, select the template you want to use. This field is used by Adobe for tracking your request (it will not be part of the CSR/SSL certificate). Approvals enable operators to make decisions governing a workflow or to confirm its continued execution. Adobe Campaign Classic V7 - Tutorials; Get started. by Paul Schultz. Learn how to share data between Campaign and Real-time Customer Data Platform (RTCDP) Control groups. Targeting workflows. You must also specify the start and end dates. Developer. This course teaches you the basic use of Adobe Campaign V6, how to install the client to navigate the platform, and build your first simple campaign. When you create a new marketing activity, the first screen in the wizard asks you to select a type, or template. Documentation. Type in the name of your security group. Get Started with Adobe Campaign. Just like your customers, you have a daily routine. Welcome to a Adobe campaign. Overview. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. The physical and logical structure of the data carried in the application is described in XML. Each variant is sent to population samples in order to determine which has the best result. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Adobe Campaign Classic V7 - Tutorials; Get started. You can design your. Copy the SampleRest. The sending and orchestration of your campaigns should correspond to this rhythm. Here you can find self-help and learning resources to implement. Built-in typology rules and typologies are available in the Administration > Campaign management > Typology management folder of Campaign explorer. Control the entire process of creating, executing, and tracking cross-channel campaigns, as well as send messages that are personalized. Use out-of-the-box components and templates to quickly get a site up and running. Experience. You will learn how to. Adobe Campaign lets you create and publish dynamic and interactive Web applications with data from the database and content adapted to the rights of the connected user. Using the enrichment activity allows you to add columns to a table that store additional data or define new links to other existing data. Starting Campaign v8. Adobe Campaign includes a workflow module that empowers you to orchestrate the full range of processes and tasks across the different modules of the application server. New videos, tutorials, or courses published for Experience Manager. And by the end of this module, you will be able to describe the process for creating Email Delivery; designed an email content; and also used personalized fields in your email. In a multi-channel campaign, a single marketing communication uses multiple channels to reach a wider target audience. Adobe Campaign Classic V7 - Tutorials; Get started. subdomain. Learn what targeting dimensions and working tables are, and how Adobe Campaign manages data across different data sources. Drive personalization and engagement through a single accessible view of the customer. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a workflow; Create event. ACS has a rich set of API’s exposed which allows ACS to be interfaced with the technology of our choice. See SMS connector protocol and settings for more information on the SMPP protocol, details. More advanced data types are interpreted as strings and are synced as is. Personalize emails using dynamic content blocks. Adobe Campaign Classic V7 - Tutorials; Get started. In a campaign workflow, the Task activity lets you specify two scenarios: the first if the task is completed and a second if the task is not completed (if it is manually marked as incomplete or if it expires). In this video, you will learn how to create an email in Adobe Campaign. Once your tomcat has started, test the endpoint exposed by WAR File by clicking here. Define and personalize the message content, sender name and subject using the Email Designer. You need to follow the following syntax. User. Beginner User Admin Developer Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. For more on this, see About email content design. Learn how to configure an enrichment activity based on delivery log information. To do this, click on the Edit tab. AEM as a Cloud Service introduces the next generation of the Experience Manager product line, building on past. We are currently on the homepage. and about targeting activities for more information. Creating a campaign and an email. Use these Adobe enterprise tutorials to leverage Adobe enterprise applications for your business needs. This group will also need to be created later in Campaign. The creation wizard that opens, displays the list of all the triggers defined in Adobe Experience Cloud. A single interface provides you with all the functions required to schedule, orchestrate, configure, personalize, automate, execute, and measure all your campaigns and communications. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a workflow; Create. Introduction to Adobe Campaign; Install and set up the Adobe Campaign Client Console; Explore the Adobe Campaign user interface; Manage marketing campaigns; Create a marketing plan, programs, and campaigns; Create event triggered campaigns; Profile management. Overview. In this module, we will be looking at how to configure dynamic content. Define the target of your message based on your business criteria. Experience Manager tutorials. Email marketing. Monitor a delivery. It provides robust ETL and data management capabilities to help craft and curate the perfect campaign. Besides these short and detailed videos, you can find training courses and watch feature presentation videos on Adobe. Get Started with Campaign. Adobe Campaign Environment URL: Adobe Campaign instance URL. Common Name [CN] t. 1 - Tree: you can personalize the content of the tree (add, move, or. Last update: 2023-09-22. Welcome to the Audience Manager tutorials site. Understand which information is passed through the service provider and which tech notes are available. Configure a delivery template. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. AC Tips & Tricks: Create a custom activity in Adobe Campaign Classic. Working with the Marketing Campaign Manager; Understanding Segmentation; Setting up your campaign; Campaign management is made up of various elements: Brands In Adobe Experience Manager (AEM), brands are the top-level unit and form a collection of Campaigns. Installing the Mobile App Channel. Add structure components to shape the email. Easily implement splits, triggered interactions, pauses and weightings and design all your email, mobile and off-line marketing. To create a new Group type list, apply the following steps: Click the Create button and select New list. Adobe Campaign Classic V7 - Tutorials; Get started. If you click on that, it’ll give you access to the advanced menu. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Go to the Campaigns tab and select Campaigns from the side. Customers who are subscribed to a newsletter will receive a promo code in an email, then in an SMS. In this tutorial, we will concentrate on interfacing AEM Forms with ACS. Learn from your peers - Workflow best practices. I request all experienced AEM. Getting Started with Adobe Campaign V6. Create an email from a campaign | Adobe Campaign. AEM Core Components can help you significantly reduce development time when you are using AEM for building websites and apps. To get started select create an email from the home page. Configure & Manage Adobe Campaign Classic V8 1 day 8 hrs Develop and Customize Data Models in Adobe Campaign Classic V8 2 days JavaScript Programming in Adobe Campaign Classic 8 hrs Additional Courses Spotlight: Enrichment in Adobe Campaign Classic: Enhancing Workflows 1 hr Mandatory Optional LegendAdobe Campaign Classic V7 - Tutorials; Get started. Data segmentation. Personalize emails using personalization fields. Drag components directly onto the page and edit them accordingly. List of Campaign Classic options. Manage Marketing Campaigns. It defines data structure and describes the SQL definition of the table:Learn how to connect Adobe Campaign with Adobe Experience Manager to manage email delivery templates, assets, and forms in Experience Manager. And select the Program. This user guide contains videos and tutorials on the many features and capabilities of. Learn how to create a cross-channel campaign using email. Templates allow you to pre-configure certain parameters according to your needs. Open the components panel on left side of screen and select Adobe Campaign Newsletter from the drop-down menu to find those components. Learn how to connect Adobe Campaign with Adobe Experience Manager to manage email delivery templates, assets, and forms in Experience Manager. Campaign Standard APIs are aimed at letting you create integrations for Adobe Campaign Standard and build your own ecosystem by interfacing Adobe Campaign Standard with the panel of technologies that you use. Data is passed between the channels. Once you have started creating a workflow type marketing activity, select the template you want to use. Select the profile to use for testing, then enter in the Address field the desired substitution address, then click Confirm. Learn how to connect Adobe Campaign with Adobe Experience Manager to manage email delivery templates, assets, and forms in Experience Manager. In this video I will explain the audit trail capabilities of Adobe Campaign Classic. Integrate Campaign SDK with your app. A collection of videos and tutorials for Adobe Experience Manager. With the Adobe Campaign Standard APIs, you get access to the following functionalities: Profiles. Create a marketing plan, programs, and campaigns. Aside from native email - editing capabilities, Adobe Campaign is - integrated with Dreamweaver to streamline email creation and iteration as well as Adobe Experience Manager, to create an author - multi-lingual continent scale for the world. A marketer can evaluate - the send time scores by accessing the custom data resources under Client data or the - scores can also be. This video introduces Adobe Campaign Standard and gives a high level overview over the key functionality. Learn how to check your Campaign Client and Server versions in this section. The tutorial covers fundamental topics like project setup, Core Components, Editable Templates, Client-side libraries, and component. Understand the key concepts of Adobe Campaign that help effectively plan, execute, and measure cross-channel marketing campaigns. The contact information, such as first name, last name, gender, date of birth, photo. The public key will be shared with the external system, which will use it to encrypt the data to send to Campaign. Documentation Campaign Classic v7 Tutorials. There is often an external web server (usually IIS or Apache) in front of this for any external-facing Adobe. Understand how Adobe Campaign Classic fits into the Adobe Digital Experience portfolio and get an overview over its primary features and capabilities. Read this article to learn more. A condition is a JavaScript expression that must be evaluated to ‘true’ or ‘false’. Design cross-channel customer experiences and create an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Explore the Adobe Campaign Classic user interface. Create a report based on workflow segments. Overview. Make the most of your investment with our free learning and support platform, Adobe Experience League. Tutorial: Getting Started with Push Notifications for Android™ In-App Messages. Create workflows and queries. To do this, click on the Edit tab. Create a marketing plan, programs, and campaigns. Last update: 2023-10-26. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a workflow; Create event. Configure Events; Broadcast an In-App message; Target users based on their Campaign profile; Create an In-App delivery within a workflow; Report on your In-App delivery; Configure a mobile application using Adobe Experience Platform SDK; Direct. 5. To create a new survey, go to the campaigns or profiles and targets tab, click on the web application’s menu, and click on the create button above the list of forms that already exist. Enhancing the customer experience means understanding customers, anticipating their next move and delivering personalised experiences at the right moment. Select New Workflow as workflow type and click Next. Hello community members, after lot of request from new aem community members. Select from Adobe tutorials and training across Adobe. Explore the Adobe Campaign user interface. This allows a message to be formatted automatically: email, mail, SMS, web, etc. Adobe Campaign Classic V7 - Tutorials; Get started. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign V8. We are currently on the homepage. Enter the properties of the workflow and click Create. Developer. See the product documentation for more information on Building a Workflow (Documentation)Experienced. Community. Email marketing. From the central section of the. 6. If you want to extract data to a CSV file with a specific encoding, first select the “Text” output format. Campaign and Experience Manager. Adobe Campaign Classic V7 - Tutorials; Get started. Let’s now configure a new Campaign. It allows you to call an external REST API endpoint. Learn how to Adobe Experience Platform Data Collection and add the required properties to your website in order to test your configuration. Adobe Campaign Classic V7 - Tutorials; Get started. Community home Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud. Boost engagement, drive conversions, and optimize campaigns. And from this window, provide a label of the new Campaign. Click Save to create the task. Let’s now configure a new Campaign. Fill in the general properties. Welcome to Adobe Campaign Classic. Track the success of your deliveries in Adobe Analytics. Adobe Campaign Managed Cloud Services provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real-time interaction management and cross channel execution. Adobe Campaign Standard; Get started. Once determined, the winning variant is then sent to the remaining population. Adobe Campaign Classic v7 Documentation. . It obeys a grammar specific to Adobe Campaign, called a schema. For example, the email channel allows you to perform A/B testing in order to test up to 3 versions of an email message. Admin. Click the New button located above the list of workflows. Community. Adobe Campaign Managed Cloud Services provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real-time interaction management and cross channel execution. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. Configure Landing Pages. Documentation. This user guide contains videos and tutorials helping you maximize your value from AEM. AEM - Accessing AEM Assets in ACS (Adobe Campaign Standard) using Assets Core Service for Emails by Sreekanth Choudry Nalabotu Abstract Goal Configure OnPrem AEM Assets Instance to share Images with Asset Core Service for using them in emails created and delivered via ACS (Adobe Campaign Standard) Integrating AEM. Documentation. Configure a landing page template. Discover powerful marketing automation tools and strategies. By the end of this module you should be able to describe built-in reporting and analysis in Campaign Classic. Create event triggered campaigns. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. Content creation. Adobe Campaign Classic V7 - Tutorials; Get started. AI-powered emails. By using this solution for creating. It is compatible with simple emails, transactional emails, A/B. Quick links. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. Welcome to Adobe Campaign Classic. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. Refine targets by combining query results. Create and manage. Documentation Campaign Classic v7 Tutorials Explore the Adobe Campaign Classic user interface Last update: 2023-09-22 Topics: Overview Created for:. Read this article to learn more. As an example, to create a new profile directly in the user interface, follow the steps below: From the Adobe Campaign home page, click the Customer Profiles card or the Profiles tab to access the list of profiles. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Adobe Campaign Classic V7 - Tutorials; Get started. Introduction to Adobe Campaign Classic. Refining targets by excluding query results. The following video explains what you learn. Basic personalization blocks. Using these tutorials along with the documentation will give you a better understanding how to use Adobe Audience Manager to create and activate audiences on any channel or device using Adobe’s best-in-class data management platform. And select the Program. Select the filter options. Send push notification to Campaign profiles: Allows you to target the Adobe Campaign CRM profiles who have subscribed to your mobile application and have opted in to receive push notifications. . Manage marketing campaigns. Adobe training courses are available at one of our regional locations, through a certified Adobe Training Partner, online as well as virtual learning, or even on-site at your company. The first step to ensure your success with Adobe Campaign is to understand your tools and. Admin. Adobe Campaign Standard; Get started. Other delivery properties, such as resource validity, batch quantities,. Data is passed between the channels. Adobe Experience Platform is the most powerful, flexible, and open system on the market for building and managing complete solutions that drive customer experience. Campaign Tutorial. Select the report you wish to generate. With modern app functionality directly available within emails, recipients can interact dynamically with content in the message itself. In the Campaigns tab, select Create, A Campaign. Campaign - RTCDP integration. The documentation in this section described the outdated method of integrating with Google Ad Manager and has been removed. Tutorials; Deutsch English Español Français Italiano Nederlands Português Svenska 中文 (简体). Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. Admin. This hub page links to videos, tutorials, how-to guides, and documentation to help you get started with and gain expertise in specific platforms, application services, and other solutions. Here you can find self-help and learning resources to implement and. Each tab on the Admin Console enables you to perform various tasks. Learn how to share data between Campaign and Real-time Customer Data Platform (RTCDP) Control groups. First, we need to create a Campaign. Overview. Email Designer overview. A Test type activity activates the first transition that satisfies the condition associated with it. Creating a marketing activity is detailed in the Creating marketing activities section. Training and certification. Create a Workflow. In the Campaigns tab, select Create, A Campaign. The A/B Test functionality in Adobe Campaign allows you to define two to three email variants. Earn a bachelor's degree. 1. Explore the Adobe Campaign Classic user interface. It allows you to create email content and email content templates. So, your online channels — like email, web, mobile, and social — match your offline channels, including direct mail, call center, in-store, and so on. Design cross-channel customer experiences and create an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution.